The best color combinations for the season.    

Whether you’re an amateur of pastel, neutrals or black-whites, you know firsthand the incredible impact of color.

Color holds power. It can impact our moods, emotions, and behaviors. It can also be a source of information. While an individual’s response to color can stem from personal experience, the science of color along with color psychology supports the idea there’s far more to it.

But first, let’s look at color theory and the color wheel.

Color theory encompasses a multitude of definitions, concepts and design applications – enough to fill several encyclopedias. However, there are three basic categories of color theory that are logical and useful : The color wheel, color harmony, and the context of how colors are used.

Part of these rules and guidelines make up the color wheel — designed by Sir Isaac Newton in 1666. Newton intimately understood how color was defined by human perception and how it came together to create eye-catching combinations, resulting in him creating the primary, secondary, and tertiary color categorizations: 

  • Primary colors: red, yellow, blue
  • Secondary colors: orange, green, violet (created by mixing primary colors)
  • Tertiary colors: red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet (created by mixing both primary and secondary colors)

Color Harmony

In visual experiences, harmony is something that is pleasing to the eye. It engages the viewer and it creates an inner sense of order, a balance in the visual experience. When something is not harmonious, it’s either boring or chaotic. At one extreme is a visual experience that is so bland that the viewer is not engaged. The human brain will reject under-stimulating information. At the other extreme is a visual experience that is so overdone, so chaotic that the viewer can’t stand to look at it. The human brain rejects what it cannot organize, what it cannot understand. The visual task requires that we present a logical structure. Color harmony delivers visual interest and a sense of order.

In summary, extreme unity leads to under-stimulation, extreme complexity leads to over-stimulation. Harmony is a dynamic equilibrium.

Beautiful color combinations that’ll inspire you this summer

Orange & Royal Blue 

These two colors form a triadic combination, with the royal blue creating a bold sensation, balanced perfectly with orange’s playfulness. This color combo is ideal for summer business outfit.   

Lavender & Teal

Lavender and teal is the quintessential color combo for all things aesthetically pleasing. This mature yet playful combination is often used in premium products marketed to demanding clients due in part to their harmonious, earthy nature. 

Cherry red & off-white 

Cherry red and off-white is truly classic. This color combo gives you a fantastic duality and works well on both solid and printed fabrics. 

Sky blue & Bubblegum Pink 

Next, we have a beloved classic— sky blue and bubblegum pink. The playful and bright bubblegum pink paired with a cooling and cheerful baby blue communicates a wholesome adolescent joy. This color pairing is ideal for beach outfits and perfectly go with tan skin.  

Yellow & verdant green

Yellow and verdant green is a tasteful color combination. This color combo is great for elegant, romantic, and boho, nature-focused women

Cool grey & bright yellow 

Cool grey and bright yellow pair gorgeously together to create a color combination that is both professional and inviting. The calm and neutral grey partnered with a strong yellow communicates creativity, security, and trustworthiness — making them the ideal colors for business outfits.  

Intense Pink & Warm Red

Do pink and red clothes go together? If you’ve been wondering, “Do red and pink go together?” Well, the short answer is a resounding, yes!

Sage Green & White

Similar to water grass and rushes green, sage green and white invoke a natural and grounding sentiment, but with a fresh and crisp take. They serve as good background colors for more holistic, minimalistic, or natural brands. 

Hot Pink & Turquoise 

Turquoise  can be a tricky shade of blue to pair, but the hot pink and turquoise  color combination really works. It’s bubblegum pop meets cyberpunk dystopia — a twist on the classic baby pink and baby blue. These bright, high contrast colors embody an excitement that is ideal for an alternative take on more playful outfits. 

Using colours to set the mood also helps us cohesively put together our style. This is important because the older we get, the less likely we are to experiment, and the more comfortable we become in our skins, the less comfortable we are with new colours. So take advantage of the season and add a pop of color to your summer closet.

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